The National Association of Homebuilders
The National Association of Homebuilders study reveals what buyers want most is an energy efficient home. Data shows 90% seek features that permanently lower utility bills such as Energy Star windows and are willing to pay a premium for it.
After 30 years as a highly successful New Jersey real estate agent, Linda Struble explains how home values have changed.
“Houses that sold primarily for location, visual appeal, and price have to meet even higher standards. Today buyers place great emphasis on performance, durability, and return on investment. They’re willing to pay more for a house with fewer issues. For sellers that makes energy efficient upgrades a necessity. When I explain this to sellers a few hesitate to invest, but every project that increases energy efficiency becomes part of the final selling price. Homes with low maintenance and energy efficient systems sell for top dollar in a heartbeat.”
Struble notes this shift has changed the realtor’s role. In previous years sellers were advised to update baths and obtain professional landscaping. Those cosmetic improvements no longer impress, and expensive upgrades have given way to practical ones. Custom cabinetry and granite countertops reflect individual style while carefree siding and an energy efficient roof have universal appeal. Struble adds, “Buyers are motivated by benefits and perks, especially transferable warranties. Sellers that don’t get this concept don’t get near their asking price.”